
U.S. firm Relevent signs UEFA national teams commercial rights deal from 2028-2036
UEFA on Tuesday confirmed it has signed a deal with Relevent Sports, part-owned by Miami Dolphins owner Stephen Ross, to market and sell commercial rights for all UEFA national team competitions from 2028 to 2036. Relevent beat out CAA Eleven, which did UEFA’s media, sponsorship and licensing rights, in addition to account management and other associated commercial services for the past 15 years. The contract spans two editions of the…








