
World Cup betting in U.S. equivalent of ’10 Super Bowls’
Sportsbooks and technology providers across the United States sports betting industry report that this year’s World Cup produced record handle for a soccer tournament across the board and even rivaled other major prolonged sporting events. Combining the men’s and women’s NCAA basketball tournaments together, Caesars Sportsbook said that the 2026 World Cup produced a 30% greater bet count and “a few percentage points” more handle than March Madness. Partially owing…








